Think of a great idea.

Most businesses start with one compelling idea — whether it's a service people need, a product that would make life easier, or something that combines both. Remember that ideas don't matter, it's what you do with them that counts!

• If a great idea comes to you, evaluate if it is realistic. Think of cost, manufacturing time, and popularity.
• Always be open to different ideas. Ask and record if people would actually buy the product.
• If you don't have an idea yet, it is a good start to think of your target market first. Then brainstorm a list of things like places they shop, and things they might really like. Narrow the list down to about three items, keeping cost, manufacturing time, and popularity in mind. Find the easiest, most realistic product you can offer.